Copycat Advert

Here is my version of the Nivea "My silhouette!" advert.
As you can see, I have not produced exactly the same image as the one in the advert, as i could not find it, however, i do think that it is a good match.

James Bond Ideology

Gender - The Ideology based around gender is that women are the more passive ones and men are the active ones, this is proven because of the female lead role, she doesn't act very self sufficient when it comes to escaping from the villains or even trying to fight them off.
The films representation of women in general are that they're the followers and men are the leaders, with lots of female henchmen surrounding the main villain, who happens to be a man, being given instructions to kill Bond and his accomplice.
One last thing to pick up on is the fact that his accomplice, a young blonde and attractive woman, doesn't actually do much in the film aside from screaming for James' help when she nearly dies (every five minutes) and generally being in the way.

Race - The Ideology based around Race is that basically, everyone who isn't white, without an impairment of any kind, English speaking and middle to upper classed is a crook or is going to die within the film.
For example, all of Bonds' allies were either from within Britain or the US, no where else, making it out to seem like other countries are evil or are out to get the British and the Americans.

Age - Age didn't really play a major part in this Bond film, however, it would seem that all the women were in their twenties and mostly all of the men were in their thirties and above.

Sexuality - Sexuality played a major part in the Bond films, regarding that James Bond is strictly Heterosexual and very masculine, he's the one who gets all the women and never fails to make the ladies swoon.
There also doesn't seem to be any homosexuals within any of the Bond films from what i've seen, that its almost forbidden to be gay within one of these films.

Advert analysis

Who is the target audience?

The target audience for my advert are women, mainly women in there 20’s and 30’s.

I think that this advert is for middle aged women who’re looking for love or who have a partner they want to impress.

Visual Codes

The layout of the advert is that there is a centre image of a man lifting a woman up into the air, they both have smiles on there faces and look like they’re partners. The two people are in front of a sunny blue sky and are standing on fresh cut green grass, giving the whole advert a kind of fresh look.

Colours such as green, blue and white are dominant within the advert, this gives the audience connotations of the product being very fresh and natural, as all of these colours can be associated with nature. The blue being the sky and the bright green being the grass, the white stands out the most as it is the colour of the woman’s dress in the image and also the colour of most of the text within the advert.

Typography is used in the advert; all but one piece of text is in capital letters, giving it that eye-catching and bold look, it also makes the text look neat and all together.

Although I don’t know what exact font is used for the text, I can tell you that one half of the text is in a long skinny font, whereas the other is in a bold and thick font, giving it a contrast.

Technical codes

The image on the advert is framed so it is central, like it’s the main part of the advert, despite there being text in front of it.

I think that High-key lighting is used in this advert, as you just wouldn’t get the same effects with low-key or natural light.